THE PROJECT STORY
Prada Linea Rossa Launch
For the launch of Prada Linea Rossa’s Spring/Summer 2022 collection, a weekend ping pong tournament brought the collection into a setting shaped around sport. Champions Soo Yeon Lee and Wally Green joined the experience, with a white pavilion and red seating creating a distinctive space for the launch.
Sport as the starting point
The tournament gave the launch a clear focus: ping pong, the players, and a place for guests to gather around the game. The pavilion translated that focus into a physical environment, with clean white surfaces and Prada’s red accents framing the experience.
From design to delivery
Lin Projects handled the full production build-out and logistics in direct collaboration with Prada’s Design and Engineering team. Our role connected the design of the installation with the work of producing it, bringing the physical setting and the event together.
Alongside the build, we managed the event, guest list, and VIP relations. That scope brought production and hospitality under one team, connecting the space guests entered with the experience unfolding inside it.
The finished experience
The result was a collection launch organized around an active sporting experience. The installation, tournament, and guest management formed different parts of the same project, showing how Lin Projects carries a brand idea through the build and into the event itself.
