01
Brand strategy
We translate your brand’s identity, audience, and business objectives into a clear event concept. That strategy guides the creative direction, programming, and guest experience, keeping every detail connected to your brand.
ABOUT US
Rooted in Miami.
Connected to culture.
Lin Projects is an events and production agency focusing on the cultivation of ideas. We manage the complete event experience, from creative concept and planning through production and execution.
A COMPLETE EVENT PRODUCTION PARTNER
One partner.
Every detail.
We take ownership of the whole event. From the first conversation to the final breakdown, Lin Projects brings creative direction, planning, production, and the guest experience together under one coordinated team.
Our capabilities include event analysis, concept design, budget development, location scouting, vendor coordination, cultural programming, guest list curation, technical production, and logistics. We oversee how every element comes together, with close attention to both the creative vision and its execution.
Clients have one point of contact as we direct creative collaborators, coordinate production partners, manage schedules, and lead execution on site. Our leadership remains involved throughout, keeping decisions connected and every team working toward the same result.
Whether producing an intimate dinner, a brand launch, an installation, or a cultural event, we adapt our approach to the brief. We work as an extension of your team, shaping each experience around your brand, your guests, and your objectives.
MEET THE FOUNDER
John Joseph Lin
Fashion. Design. Culture.
A perspective shaped across cities.
Born and raised in suburban Detroit, John graduated from NYU’s Stern School of Business before spending over a decade in New York City. His work spanned fashion labels including Bottega Veneta and cultural magazines Big and Black Book.
Drawn to Miami’s energy, he joined modern design leader Luminaire as Director of Marketing. He organized major events including Art Basel’s “Puppy Love” exhibition with Christie’s and the opening of Luminaire Lab, working closely with designers including Arne Quinze, the Campana Brothers, and Marcel Wanders. His work also included U.S. launches for Edra, Established & Sons, and Swarovski Crystal Palace.
John later moved to Paris as worldwide head of communications for Corto Moltedo. He oversaw PR agencies in England, France, Italy, and Japan, organized international events and brand initiatives from Abu Dhabi to Hong Kong and Rio de Janeiro, and managed the label’s biannual presentations during Paris Fashion Week.
Returning to Miami to establish Lin Projects, he brought together marketing, branding, strategy, and event production. His work has included Target’s Stylescape campaign with Phillip Lim, communications for The Webster, the #MiamiNeedsUber campaign, and the local launch of Kanon Vodka.
Experience in year-round cultural programming for The Standard Hotel and Spa, a cultural ambassador role for Shinola Detroit, and editorial work for Ocean Drive and Cultured Magazine add another dimension to the agency’s connection with art, design, and the people who shape Miami.
John’s involvement in Miami’s cultural community has included Core Creative at Pérez Art Museum Miami and the Influencer Circle at the National YoungArts Foundation, alongside roles with the Institute of Contemporary Art, South Florida CARES, ProjectArt, Locust Projects, and the Miami Rail.
THE PEOPLE BEHIND THE EXPERIENCE
A shared
attention to detail.
John Lin
Founder
James Lin
Head of Production
David Vadillo
Head of A/V
Esther Park
Head of Programming
HOW WE WORK
Built on
true partnership.
02
Creative production
Our events and accounts teams oversee each phase, from creative development and planning to technical production and execution on site. John reviews the details before delivery, keeping the original vision connected to the finished experience.
03
Creative network
We assemble and direct the right specialists for each event. Long-standing relationships with firms, production partners, and creative collaborators come together under one plan, coordinated through our team.
04
Collaboration
We believe in true partnerships that build effective, meaningful events. As proud Miami locals, we are already invested in the city and in our clients’ success.
FROM FIRST THOUGHT TO FINAL DETAIL
One vision.
Every detail.
Our aim is to be a trusted extension of our clients’ marketing departments, producing results that directly and positively impact their business objectives.
One partner for the entire event. We oversee the creative, practical, and technical details, coordinating every team from the initial concept through setup, execution, and breakdown.
Strategy & concept
Event analysis, brand strategy, and concept design establish the direction for each project. We shape creative solutions around your objectives, with hands-on involvement from our leadership team throughout.
Planning & production
Budget development, location scouting, vendor coordination, technical production, schedules, and event logistics. We manage production partners and execution on site, overseeing the details from setup through breakdown.
People & programming
Cultural programming and guest list curation connect your brand with the right people. We consider the complete guest experience, including arrivals, timing, and the flow of the event, informed by our work across fashion, art, design, and hospitality.
Brand relationships
Long-standing relationships with specialist firms and creative collaborators allow us to bring the right expertise to each project. We build true partnerships, with a Miami perspective and an international network.