THE PROJECT STORY
Cadillac F1 Miami Launch
Cadillac’s Formula 1 team launch brought the brand to Queen during F1 Miami. Presented in partnership with TWG Global and featuring a live performance by Janelle Monáe, the launch extended from the venue into the surrounding street.
A launch with a public presence
The project combined a live event with a visible presence on Miami Beach. Its scope included the venue build, a street closure, and a life-size Cadillac logo installation approved by the City of Miami Beach. These elements gave the launch a setting that reached beyond the room itself.
The work behind the moment
Lin Projects handled production, permitting, and the full event build. The street closure and logo installation were part of that production scope, bringing the practical requirements of a public-facing installation into the planning of the event.
The work connected the physical build with the permissions needed to deliver it. For a launch spanning a venue and its surrounding street, both were essential parts of bringing the complete setting to life.
One connected production
The completed launch brought Cadillac’s Formula 1 identity, the event environment, and a live performance into one occasion. It demonstrates a side of Lin Projects that is often less visible in event photography: the permitting and production work that makes an ambitious physical experience possible.
